Posts Tagged twitter
I never understood how any of this made sense, given that very little of what I see “brands” (or their human spokestweeters) do on social media is changing the fundamental nature of how users interact with their products. “But that is not the point! It is about being human!”. Nope, I still don’t get it. Why would anyone want to compete on *that*? It felt fragile to be in essentially a marketing arms-race of who-is-the-most-engaging-social-media rock star. What does that really have to do with what users do with the product?
A nice companion read to Kris’ Going beyond the sizzle (of technology marketing).
At dinner with a group of colleagues the topic of social media came up. Particularly with regard to Twitter, the overwhelming consensus (that is everyone at the table but me) was that people didn’t see the point. While there are always laggards, I was not expecting this table to be among that group.
Of course, it should also come as no surprise that I began making the case for social media. I was abruptly cut off and told, “well it’s different because you’re in marketing.” As if to say Twitter was just a bunch of celebrities and marketers hanging out talking to each other. Sadly, the point caught me off guard and I really had to stop and consider that statement. Fortunately my quick wit caught up with me after dinner as I made my way back to my hotel room ready for response. Since dinner’s over – you all get to hear my thoughts here on this blog.
No – Twitter is not just for marketers or celebrities. And no, Twitter is not just to let people know you’ve just used the bathroom at your cousin’s girlfriend’s house with the door wide open, or other acts equally mundane. Twitter, or more broadly speaking, social media is…
1) A tool for collaborative communication and problem resolution. This should be a no brainer. Got a problem? Ask your tweeps. Got an idea to brainstorm, blog it and see what comes back. There is a ton of expertise out there, and the content is by and large free. I think by now most readers get this, but @comcastcares is a great example of real-time problem resolution made possible through real-time communication like Twitter.
2) A customer insight machine. I know what you’re thinking – this is supposed to be for non-marketers. If so, I call BS. Customer insight is everyone’s job – not just marketing, not just sales. If you are not listening to your customers, your competitors, your peers and industry luminaries – then something bad should happen to you. There’s no excuse to not be at least listening in to those conversations.
4) A community enabler. So yes, there’s a lot of marketers out there. But are we always marketing? No. In fact, I tweet to talk with and learn from other marketers. And it’s not just around industries or functions. In Milwaukee we had huge flooding last month. The damage was catastrophic in some places, and you know what medium broke the story to the most people first? Not TV, not radio, not the national weather service. It was Twitter. Just look up #brewcityflood or read this great blog from @TriveraGuy which tells the story far better than I could.
So I’ll say it again – Social Media is not just for Marketers. It’s not just for tracking celebs or giving your friends the blow by blow of your trip to the acupuncturist. Still don’t believe me? Then you leave me no choice but to quote the intellectual wizard that is @kaynewest who said “Fresh code is my dress code”. I can’t argue with that.
- Playing to customer emotions in B2B
- To be a kid again (Making Make-sense Marketing)
- The schizophrenic marketer
- Marketing vs customer value
- Skype: An option for a brain drain
- Kathy Sierra: Pixie Dust & The Mountain of Mediocrity
- Post Hoc Ergo Propter Hoc
- Going beyond the sizzle (of technology marketing)
- Seth: Are you a scientist?
- Strategy on One Page
- Still on Facebook
- VW gears up underserved segment
- HBR: The Risks of Quantification
- RIM: One more nail in the coffin?
- max on Playing to customer emotions in B2B
- Hnr on VW gears up underserved segment
- Kris Kaneta on Playing to customer emotions in B2B
- Brenda Toy on Playing to customer emotions in B2B
- Kris Kaneta on The schizophrenic marketer
- Kelly on The schizophrenic marketer
- Marketing vs customer value « Marketing Muster on Chasing lightcycles across the grid
- Very sad to hear for both Rasheed and the program. #Duke si.com/college-basket… 1 day ago
- More than just for "tracking", we're enabling safer and more efficient care delivery. lnkd.in/eGhN2Ag 2 days ago
- Another great marketing role has opened on my team. Referrals appreciated.#marketing #jobs linkedin.com/jobs2/view/290… 2 days ago
- @LoopPay Thanks. so how do you choose which card you're using on the keyfob? do you have to plug it to audio jack everytime you switch? 4 days ago
- @UncleRick I leave and you start taking coffee breaks?!?! 4 days ago
- Big box from @thinkgeek and the biggest hit was the monkey sticker. Go figure. http://t.co/9u743nusB6 1 day ago
- @hotdogsladies if you get one w/ a keyring you can get a keystrap from Tom Bihn to clip on to your backpack. Just a thought. 1 week ago
- @hotdogsladies for wear & tear in your pocket, have you considered storing in a squeeze-top coin purse? Might help protect them a little. 1 week ago
- RT @AboutK: My team is hiring. A good early-career marketingn role. DM if interested or for referral cc @TeleTracking https://t.co/LqplfaKj… 1 week ago
- @mattgemmell 3, everything non tech, skip some of the very very techy. 2 weeks ago
- advertising advisory services b2b b2c benchmarking blogging brand identity branding Cisco communication competition Credibility CRM Customer Experience customer profitability customer research Customer Retention customer service data data driven data visualization direct mail email marketing endorsements Facebook Fans Gibson hbr healthcare Hollywood internships interviewing intro itunes Jimmy Page kanye Lebron James Les Paul March of the Penguins marketing marketing metrics Mayo mba metrics microsoft movement marketing multipliedby netflix Old Spice online marketing opportunity costs outbound marketing people marketing personal branding product marketing RFM Rhapsody RIM Sam service marketing silos skype Slash social media sponsorships sports marketing strategy Technology Toyota transparency trusted advisor twitter viral Viral Media viral video